Toy producer Schleich has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to add a seventh product range to its catalogue: Wizarding World™.
schleich®, a leading international toy manufacturer and supplier of realistic animal figures, today announces a new global initiative with the goal of only using sustainable materials, and as a first step, all figurines will be made exclusively of recyclable materials by 2027.
The toy manufacturer Schleich has set itself the goal of producing its toys in a more sustainable way. “We strive to use only sustainable materials. As a first step, by the end of 2027 all our figurines will be recyclable or biodegradable. Also, we are working hard at finding recycled or bio-based material for the future production of our toys”, explains Schleich CEO Dirk Engehausen. In addition t
“schleich® – where stories begin”. This is the new tagline for the leading toy character manufacturer Schleich GmbH. The company has fundamentally redefined its brand equity and will implement an extensive brand relaunch in summer 2022. The new brand strategy represents the largest single investment in the 87-year history of Schleich GmbH.
Friedrich Schleich founded Schleich in Schwäbisch Gmünd, Germany in 1935. Today, the company is one of Germany's largest toy manufacturers and a leading international supplier of realistic animal figures. The famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children's rooms around the world.
The complete production process for Schleich figurines takes an average of three to four months. Many different stages must be completed - each involving loving attention to detail and the highest quality standards - before the famous hand-painted and uniquely realistic Schleich figurines are finished and ready to be played with by children around the world.
