Spring is just around the corner, and Easter is on its way! Time to paint eggs, bake Easter biscuits, and scout out possible hiding places for the Easter Bunny – that’s always fun! Alongside chocolate eggs and other treats, the detailed figurines and sets from schleich® make wonderful surprises in any Easter nest.
It’s a special year for schleich®: the toy manufacturer celebrates its 90th anniversary. For nine decades, schleich®’s intricately crafted figurines have been enchanting boys and girls in more than 60 countries, accompanying them through the magic of childhood. To mark this grand occasion, schleich® is inviting fans from around the globe to join the celebrations.
Schleich returned to growth in Q4 2024 with a 3 % increase in sales compared to the fourth quarter of 2023 in a still challenging toy market, due to continued pressure on consumer spending resulting in another year of market contraction.
Kids and family entertainment venture Toon2Tango, a LEONINE Animation Studios company, has signed an agreement with the globally successful toy manufacturer and leading international brand of authentic play figurines Schleich GmbH to develop and produce a 52x11’-part CGI animated entertainment content based on Schleich’s famous toy line ELDRADOR® CREATURES.
In 2025, schleich® is surprising fans with an extraordinary addition to its range. For the first time, the toy manufacturer is launching collectible characters designed specifically for adults, opening the door to a whole new audience. Five exquisite horses will kick off the debut of the premium COLLECTORS series in the second half of the year.
The magical journey continues with plenty of exciting news for Harry Potter fans. In July, schleich® will introduce three new characters from the Fantastic Beasts film series and two figurine sets. Children and grown-ups alike will love re-enacting the exciting magic with the lovingly detailed new figurines.
The Lakeside Riding Centre is excitedly awaiting its new international residents: four families of horses from Spain, India and the USA will be joining HORSE CLUB in January. From March, the four HORSE CLUB girls and their horses will be showing off new poses and new outfits, too. From open stables to a new mobile vet practice, horse fans are in for a treat with four new sets.
Fairies and mermaids, glittering fairy dust and the sweet scent of blossoms: in the enchanting world of BAYALA®, magical beings live in harmony amidst breathtaking natural beauty. A Magical Fawn, a Flower Unicorn Mare, a Moon Lion and more – in January 2025, six new characters will be moving into the country’s playrooms to inspire magical tales.
Spine-chilling creatures, action-laden battles, unique functions: the ELDRADOR® CREATURES segment is all about conquering the Super Crystal. Fans of the popular product line should get excited about 2025, as a big dose of action is about to hit their playrooms. Ten formidable creatures, one set, four new BattleCaves and, the MasterCave Smashrador will be joining the world of ELDRADOR®.
Imagine travelling back in time to see real dinosaurs – the ultimate dream for dino enthusiasts. While the new DINOSAURS figurines might be a touch smaller than their ancient counterparts, they’re impressively detailed and true to life. Young dino fans can immerse themselves in play and create exhilarating adventures with these prehistoric creatures.
Can you travel all the world without ever leaving the playroom? Of course! The characters and sets of WILD LIFE teach children about animals and habitats all over the world while encouraging them to come up with imaginative stories.
A Collie, a Goat Family, a Plymouth Rock Chicken and many more: the FARM WORLD animals will meet a whole host of new friends in 2025. In January, schleich® releases ten new species into the country’s playrooms, and some of them are quite unique indeed. Also in January, three beloved sets – Rabbit Hutch, Dog Kennel and Pony Box – will be relaunched in a new look and with many cool functions.
