Carola Sturm will become the new Vice President Europe/APAC at the toy manufacturer Schleich on March 1, 2026. Sturm's many years of expertise will drive forward Schleich's strategic development in the GAS region.
Enchanting stories, iconic characters, and one of the world's strongest entertainment brands: toy manufacturer Schleich is expanding its licensing portfolio with The Walt Disney Company, securing another top license alongside Harry Potter™.
Schleich returned to growth in Q4 2024 with a 3 % increase in sales compared to the fourth quarter of 2023 in a still challenging toy market, due to continued pressure on consumer spending resulting in another year of market contraction.
Kids and family entertainment venture Toon2Tango, a LEONINE Animation Studios company, has signed an agreement with the globally successful toy manufacturer and leading international brand of authentic play figurines Schleich GmbH to develop and produce a 52x11’-part CGI animated entertainment content based on Schleich’s famous toy line ELDRADOR® CREATURES.
High-quality, long-lasting and now also recyclable: concluding four years of intensive research, the toy manufacturer Schleich will be releasing its first three recyclable, Cradle to Cradle Certified® Bronze figurines on 15 July 2024. They are the world's first ever Cradle to Cradle Certified® play figurines.
In 2025, Schleich will celebrate its 90 years heritage as one of Germany’s largest toy manufacturers and a leading international brand of authentic figurines. Schleich`s success was built on increasing brand awareness, the introduction of its innovative playset assortment and the start of internationalization.
Free play without boundaries and instructions is a natural and basic need shared by all children, and it contributes to their development in many ways. A recent study by Schleich and the University of Koblenz has revealed that 84% of parents would like their children to spend most of their playtime engaged in free play.
The toy industry struggled with difficult macroeconomic conditions last year: inflation, high energy prices, full retail warehouses, labour shortages and consumer reticence affected many manufacturers. Schleich builds on well-known licenses and innovations in a market environment that will remain challenging in 2024.
Schleich, the German manufacturer of figurines and playsets shaping storytellers for life, announces the appointment of Stefan De Loecker as new CEO effective 1 January 2024.
Kids across North America can snag a free character to up the ante on summer fun. Five families will win every single schleich® toy released in 2023!
Every year on 28 May, World Play Day celebrates children‘s imaginative play. The awareness day highlights unstructured play as a natural and basic need of all children. This means: playing without boundaries and rules, guided only by a child‘s own imagination and its endless possibilities. The toy manufacturer Schleich has made it its mission to support this important form of play.
Toy manufacturer Schleich closes the 2022 financial year with an 8% increase in turnover, marking the 8th consecutive year of strong growth. Schleich, whose figurines and playsets are available in over 60 countries, generated €275 million in turnover (previous year: €255 million), which represents a significant growth despite a downturn in the global toy markets.
