Press release —
Carola Sturm appointed new Vice President Europe/APAC at Schleich GmbH
Carola Sturm will become the new Vice President Europe/APAC at the toy manufacturer Schleich on March 1, 2026. Sturm's many years of expertise will drive forward Schleich's strategic development in the GAS region. “We are delighted to have Carola Sturm join us and bring her expertise and experience. Her track record in driving growth, building strong customer relationships, and developing sales teams will be a significant asset as we continue to scale and strengthen our commercial strategy”, says Dr. Manfred Ziegler, CEO Schleich GmbH. „At the same time, I would like to thank Patrick Greve for his commitment, hard work, and the input he has provided to Schleich.“
Sturm was most recently Vice President of Sales EMEA at Britax Römer. She knows Schleich well: until 2019, she worked for the company for ten years in various positions, her latest role as Director of Sales Global Distributors & Japan.
Carola Sturm succeeds Patrick Greve, who is leaving the company for private reasons and returning to his hometown, Hamburg.
Dirk Engehausen will continue to support Schleich in an advisory role in the establishment and expansion of sales structures and key account strategies in the GAS region, as well as in the development of new products.
Categories
About Schleich
Schleich is one of Germany’s leading toy manufacturers and one of the world’s most recognized brands for high-quality, detailed, and authentic figurines. Founded by Friedrich Schleich in 1935, the company has long stood for high quality and has inspired generations of children to engage in free play and imaginative storytelling. At the same time, Schleich figurines enjoy a strong reputation among collectors. Today, Schleich figurines and playsets are available in more than 60 countries, underscoring Schleich’s strong international market position. The suitability of Schleich figurines for creative, open-ended play is also scientifically proven: according to a study by the University of Koblenz, 89% of surveyed parents consider them particularly effective in fostering children’s imagination.
