Press release -
Chasing Dinosaurs: the new prehistoric creatures from schleich® DINOSAURS bring thrilling primeval adventures
Imagine travelling back in time to see real dinosaurs – the ultimate dream for dino enthusiasts. While the new DINOSAURS figurines might be a touch smaller than their ancient counterparts, they’re impressively detailed and true to life. Young dino fans can immerse themselves in play and create exhilarating adventures with these prehistoric creatures. In January 2025, two beloved classics will be relaunched in new colour designs along with two brand-new dinosaur figurines.
Dino researcher Flynn can’t believe his eyes as he peers through his binoculars from the research station. Hidden behind a tree, he spots the Velociraptor, but there’s something very different about it. With its light brown colouring and dark brown stripes running from back to tail, it looks menacing indeed. And rightly so – despite its modest 60-centimetre frame, this carnivore is a cunning hunter. Thanks to its movable arms and flexible jaw, it can easily snatch up its prey. Also on the prowl is Dilophosaurus, with a striking new green-blue colour scheme with red spines along its back. With two bold red bone crests on its head and a movable jaw, it makes for a menacing sight. Which dinosaur will catch their prey first?
Giants of the Prehistoric Age
The gentle giant Diplodocus makes its way into playrooms with its majestic long neck. This plant-eater was a true colossus, stretching up to 27 metres in length. Thankfully, it’s a peaceful creature, content to nibble on leaves from the tallest trees. The story is quite different with the Carcharodontosaurus. Known as the largest land-dwelling carnivore in history, it boasts formidable claws and an imposing set of teeth made even more fearsome by its movable jaw. Best to stay on your guard when around this dino!
This quartet of new dinosaurs is sure to bring excitement to the playroom. Dino fans aged three and up will be delighted to dive into the world of prehistoric creatures and experience thrilling adventures.
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich products for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. Schleich generates more than 60% of its turnover outside of its core market Germany. Sustainability is a key commitment: After intensive research, Schleich launched its first recyclable figurines based on the Cradle to Cradle® design principle in 2024. These are the world's first ever Cradle to Cradle Certified® toy figurines. By the end of 2027, the majority of schleich® figurines will be recyclable to ensure the reuse of resources. The company is owned by Partners Group and Schleich employees.
