Press release -
Collectible fun and ultimate cuteness factor: Introducing the new product line schleich® mini MATES
They may be mini, but they are… maximally cute, maximally emotional, and offer maximum collecting fun: the six animal friends from the new schleich® mini MATES product line. Starting in January 2026, collectors can look forward to cute surprises, because schleich® mini MATES are available in blind bags. The excitement builds when the bag is opened: which of the funny figurines is hiding inside?
Clear the stage for the new schleich® mini MATES. Six adorable pocket-sized animal figurines are winning the hearts of young and old alike. Unlike Schleich's usual realistic animal figurines, these characters have a comic-like design. With their big eyes and irresistible charm, the six friends are not only playmates but also emotional companions that are perfect for trading, gifting, or taking with you.
A rollercoaster ride of emotions
Each of the characters tells their own emotional story. The cheerful piglet Oinky is always grinning and immediately spreads good cheer. The grim billy goat Ramrage is a real grump, and the sheep Grumbaa looks sullen. Will the surprised cow Bubblymoo be able to cheer him up again? And when the sad donkey Weepydo needs comfort, his friend, the lively rabbit Bouncy-B, is immediately there for him.
Collectible concept for young and old
Whether for free play in the children's room, as a companion at school, or as a fun pick-me-up on the office desk, schleich® mini MATES inspire collecting fever in both children and adults. They are also perfect for gifting or trading with friends.
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich toys for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. As a global player, Schleich now generates more than 60% of its turnover outside of its core market Germany and sold around 40 million animal figurines worldwide in 2024. The company is owned by Partners Group and Schleich employees.
