Press release -
Explore the Dark Arts: Introducing schleich’s® newest WIZARDING WORLD™ collection
Excitement is building for Harry PotterTM fans as schleich® today announces its newest WIZARDING WORLDTM collection in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). Trolls, Dementors and other creepy characters will be featured as part of schleich’s® and WBDGCP’s new range, which includes four new individual figures and five-figure sets available from July 2024. The friendly characters that already enjoyed by fans everywhere are joined for the first time by characters and creatures connected with the Dark Arts, enabling the game of good versus evil.
Chaos and dark magic: the new WIZARDING WORLDTM characters are up to no good. The clumsy troll is equipped with a huge, removable club in his hand. He also has movable arms and a movable upper body. He is joined by the Ukrainian Iron Belly Dragon, who is also intent on causing chaos with his large appearance and movable wings.
Feared by all wizards and witches, VoldemortTM, Nagini & Bellatrix Lestrange are available in a set of three. VoldemortTM and Bellatrix Lestrange have movable arms that lend even more expression to their dark wizardry. With its outstretched arms, dark robe and transparent torso, through which you can look inside, the DementorTM looks eerily creepy. Last but not least, the Thestral completes the group. Movable wings help us to imagine it can soar through the air.
The dark characters are juxtaposed with four figure sets that stand up for good in WIZARDING WORLDTM: Harry PotterTM and his Patronus the Stag, Hermione Granger and her Patronus the Otter, Professor McGonagall and her Patronus the Cat and Professor SnapeTM with his Patronus the Doe. The transparent, shimmering light blue material makes the set look simply magical. Each figure can wave their wands with the help of the movable arms and fight the Dark Arts.
Will they be able to defeat the evil forces? One thing is certain: with the new and detailed magical creatures from schleich’s® newest WIZARDING WORLDTM collection, there are sure to be one or two exciting magic duels in store.
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines and sets made by the brand schleich®, are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. As a global player with Swabian roots, Schleich now generates more than 60% of its turnover outside of its core market Germany. In 2023, Schleich had a global turnover of EUR 234 million, selling around 35 million animal figurines. Sustainability is a core commitment: As a first step, all figurines will be recyclable by 2027. Schleich is also intensively researching recycled materials for the future production of its toys. In addition, Schleich will be optimizing and certifying its figurines and packaging to the standards of the Cradle to Cradle® circular economy by the end of 2027 to ensure that resources are reused. The company is owned by Partners Group and Schleich employees.
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
ABOUT WIZARDING WORLD
From the moment Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his adventures left a unique mark on popular culture. Over 20 years later, the Wizarding World is established one of the world’s best-loved franchises and boasts a passionate community of fans of all ages.
Today, it represents an ever evolving and vast interconnected universe. Eight blockbuster Harry Potter films brought J.K. Rowling’s magical stories to life and fans can now dive into three epic Fantastic Beasts films, gasp at the multi-award-winning Harry Potter and the Cursed Child, play state-of-the-art games from Portkey Games, discover innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world, ground-breaking touring experiences and events, and more which celebrate special moments and locations from the magical world.
This expanding portfolio of Warner Bros. Discovery-owned Wizarding World offerings also includes the Platform 9 3⁄4 retail shops and Harry Potter New York – the iconic flagship store. Fans and newcomers alike can also delight in exploring the behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new Max Original TV series based on the Harry Potter books on the way, the Wizarding World continues to evolve to provide its global community with fresh and exciting ways to engage. For its worldwide fans, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
For the latest news and features across the Franchise, visit Wizarding World Digital at www.wizardingworld.com.
