Press release -
Frogs, Horses, Shadow Tigers – schleich® brings classic imaginative play and excitement to Christmas
The countdown to Christmas is a magical time for children. Catalogues are pored over, shop windows gazed at in wonder, and wish lists debated with friends and siblings. The anticipation is electric! Whether it’s the mighty MasterCave Smashrador, the Lakeside Truck and Trailer, the enchanting Moon Lion or the fearsome Megalodon, schleich® toys have sparked joy under Christmas trees and in stockings for 90 years.
As the little ones polish their shoes for St Nicholas on the eve of 6 December, parents are busy wrapping surprises. Alongside tangerines, nuts and chocolates, schleich® figurines are a timeless favourite, perfectly suited to children’s individual imagination and preferences. Horse lovers will be over the moon with Hannah & Cayenne, Sofia & Blossom, Sarah & Mysteryor Lisa & Storm from the HORSE CLUB. These four girls and their trusty steeds are staples in countless playrooms, inspiring endless adventures. The vibrant European Tree Frog, with its dazzling green hue, is a cheeky standout, while the Flower Unicorn Mare and her Flower Unicorn Foal, adorned with delicate flowers in their manes and tails, bring a sprinkle of enchantment.
Farmyard charm under the Christmas tree
On Christmas Day, excitement reaches fever pitch: what treasures lie within those colourful parcels? After festive feasts and carols, the secrets are revealed. The Large Wooden Barn is a brilliant starter for tots aged 1½ and up. With its practical side hatch, it opens and closes with ease, offering plenty of storage for favourite animals and promising years of play. The charming red Goat Stable delights both nanny goat and kid, with see-sawing and climbing fun galore. The Lakeside Truck and Trailer send horse fans to cloud number nine. Mr Kramer and Hannah are off on a grand Western adventure! Their nifty truck is kitted out with accessories and room for up to five horses in its spacious trailer. The clever Open Stable “Little Horseshoe” brings even more smiles: it folds into a portable case, perfect for adventures on the go. Complete with hay bales, carrots, fences and more, it’s everything kids need to care for their four-legged pals.
Thrills and adventures await
One thing’s certain: these gifts pack a punch! The MasterCave Smashrador from ELDRADOR® CREATURES is the new star of Eldrador, brimming with cool features and fully compatible with the BattleCaves. Two new sets, BattleCave Lava Bear and BattleCave Shadow Tiger, shake up the playroom, arming their worlds with bold functions in the quest for the Superweapon. “Run for cover!” echoes through the room as two prehistoric beasts from DINOSAURS burst from their wrapping. The ocean-dwelling Megalodon and the ferocious Carcharodontosaurus are sure to send shivers down spines on Christmas Eve. Meanwhile, WILD LIFE fans will love the Off-Road Adventure in the Jungle. Ranger Tom’s camouflage-clad vehicle races to rescue injured animals, equipped with a net, winch and bandages to tend to a poorly elephant calf on the truck’s flatbed.
Spellbinding magic with fantastic creatures
In the wizarding world of Harry Potter, mythical creatures like the Occamy, Thunderbirdand the Niffler with Gold weave a spellbinding Christmas. The Mad-Eye Moody & Draco Malfoy with Ferret character set poses a pressing question: will Draco manage to transform back on this special night? The Harry Potter Mini Figures Collectibles Series 1, tucked away in Blind Bags, are a delightful surprise for Hogwarts fans young and old. Twelve intricately detailed figurines await their moment in playrooms or on collectors’ shelves. As the final gift of the evening is unwrapped, two ethereal creatures take centre stage: the Magic Peacock and the Moon Lion from BAYALA®. With their stunning designs and movable wings, they’re ready to dazzle in a glittering Christmas finale.
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich toys for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. As a global player, Schleich now generates more than 60% of its turnover outside of its core market Germany and sold around 40 million animal figurines worldwide in 2024. Sustainability is a key commitment: After intensive research, Schleich launched its first recyclable figurines based on the Cradle to Cradle® design principle in 2024. These are the world's first ever Cradle to Cradle® certified toy figurines. The company is owned by Partners Group and Schleich employees.
