Press release —
Full speed ahead: Schleich brings Netflix's ONE PIECE to life with new collectible figurines coming summer 2027
Next summer, toy manufacturer Schleich will add popular characters to its new Little Legends product line inspired by Netflix and Tomorrow Studios’ live action ONE PIECE. Debuting in time for the third season in 2027, 13 Schleich® figurines will be released, including main characters and fan favorites such as Monkey D. Luffy, Chopper and Buggy. These ONE PIECE Collectibles are aimed at collectors, teenagers, and longtime fans of the iconic stories featuring the Straw Hat Pirates.
“Bringing the world of ONE PIECE to Schleich fans is another strategic step towards driving targeted growth in the kidult segment“, says Kristina von Troschke, Chief Marketing Officer at Schleich GmbH. “We are tapping into a huge and passionate fan community around the world and expanding our target audience. At the same time, the adventures of Luffy and the Straw Hat Pirates are a perfect fit for the imaginative stories that Schleich is known for.“
13 figurines will be released in a blind box format in summer 2027. Among them are fan favorites Zoro and Sanji, the feared villains Buggy and Crocodile, and a surprise character with special gold coloring. To ensure the perfect display at home, each figurine comes with a display stand and a trading card. These highly detailed collectible figurines bring the series’ unmistakable spirit to life – from adventures across the Grand Line to action-packed battles and the strong bond of Straw Hat crew. This line lets fans bring a piece of this world full of adventure, friendship, and big dreams right into their homes.
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About Schleich
Schleich is one of Germany’s leading toy manufacturers and one of the world’s most recognized brands for high-quality, detailed, and authentic figurines. Founded by Friedrich Schleich in 1935, the company has long stood for durable quality and has inspired generations of children to engage in free play and imaginative storytelling. At the same time, Schleich figurines enjoy a strong reputation among collectors. Today, Schleich figurines and playsets are available in more than 60 countries, underscoring Schleich’s strong international market position. The suitability of Schleich figurines for creative, open-ended play is also scientifically proven: according to a study by the University of Koblenz, 89% of surveyed parents consider them particularly effective in fostering children’s imagination.
About ONE PIECE / Netflix
Netflix’s live-action adaptation of ONE PIECE is based on Japan’s highest-selling manga series of all time by Eiichiro Oda, with over 100 volumes and 600M copies published worldwide. The epic high-seas adventure follows Monkey D. Luffy on his quest to find the legendary fabled treasure, the ONE PIECE, and become King of the Pirates. The beloved franchise has a vast, multigenerational global fan base. Upon its debut in 2023, the Netflix live-action series became a global phenomenon, spending eight weeks on the Global Top 10, reaching #1 in over 75 countries and making history as the first Netflix English-language series to debut at #1 in Japan. The show has nearly 100M views and is one of Netflix's most downloaded shows of all time. ONE PIECE was nominated for 11 awards at the Children’s & Family Emmy Awards, including Outstanding Young Teen Series. The beloved adaptation offers fans ways to engage year-round, off-screen with a brand new immersive experience set to open at Netflix House. ONE PIECE’s highly anticipated second season recently debuted at #1 on the Netflix Global Top 10 list, and it has been renewed for Season 3. The show is created in partnership with Shueisha and is produced by Tomorrow Studios (an ITV Studios partner).
