Press release -
Have a jolly holiday adventure with your favourite schleich® figurines
“Are we nearly there yet, Mummy?” – “Daddy, I need the loo!” Barely ten minutes into the journey, and the little ones are already fidgeting. Even on holiday, there are countless moments when simple, engaging play ideas can sprinkle a bit of magic and keep everyone smiling. Exploring, touching, describing and guessing make for splendid family fun. And for those who love crafting sandcastles or scribbling in travel journals, a menagerie of animal companions adds an extra dash of delight. With schleich® figurines and a sprinkle of creative ideas, children and parents alike can breeze through their holidays with boundless cheer.
Every family knows the drill: the chorus of complaints during a summer road trip, restless yawns on a ferry, or a touch of cabin fever in the hotel room. Packing a few cherished toys brings a slice of home along for the ride, sparking creativity in any setting. The beloved schleich® figurines, perfectly sized for handbags or backpacks, are the ideal antidote to screen time: they inspire children to weave their own whimsical tales, no tablet required.
Here are a few playful ideas to keep the holiday spirit soaring:
On-the-Go Fun – Playful Tips for the Journey
- Guess the Creature: Pop a schleich® animal into a cloth bag, and the game begins! “How many legs does it have?” “Is it furry or scaly?” With eyes closed, children feel their way to identifying a cheeky Chimpanzee, a sprightly Goat, or a leafy European Tree Frog. Time flies faster than a train zooming through the countryside!
- Spot the Colour: A twist on the classic “I spy” game. A child picks a schleich® character from the bag and hunts for something in the car, train, plane or outside that matches its hue. Can the rest of the family guess what they’ve spotted?
- Animal Enigma: A child selects a character and drops clues one by one: “My creature has thick fur… it’s a mammal… and it thrives in frosty climes.” Who’ll be the first to name the Bison? Or could it be the Arctic Wolf lurking in the bag?
At Your Destination – Playful Pastimes for the Holiday Spot
- Seaside Sagas with Panda Pals: What’s better than building grand sandcastles on a beach holiday? Once the fortress is complete, it’s time for special guests: the Frost Mammoth guards the ramparts, while the Giant Panda and its Giant Panda Cub lounge on seaweed sunbeds atop the tower. In the moat below, the North Atlantic Right Whale glides through the waves. What adventures will these schleich® friends have on their beachy day out?
- Cosy Creature Quarters: In the holiday flat or hotel room, children can craft tiny holiday homes for their characters. With shells, cushions and bits of nature, they’ll create a mini-hotel for the Marwari Mare and her Marwari Foal, a campsite for the Stone Triceratops, or a charming cottage for the dazzling Crystal Dragon. Come evening, kids and their animal pals can snuggle into their holiday abodes, recharging after a day of fun.
- Travel Tales with a Twist: For older children, schleich® figurines steal the spotlight in holiday snaps. Picture the Rainbow Baby Dragon perched on a pool float, the Andalusian Mare posing by the Eiffel Tower, or the Diplodocus framed against a mountain vista. These photos become treasures in a self-crafted travel journal – a delightful activity for quiet holiday evenings or back at home.
The children’s schleich® figurines are loyal travel buddies, as much a part of the family on holiday as they are at home. What thrilling escapades will they share with their young adventurers across the globe?
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich toys for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. As a global player, Schleich now generates more than 60% of its turnover outside of its core market Germany and sold around 40 million animal figurines worldwide in 2024. Sustainability is a key commitment: After intensive research, Schleich launched its first recyclable figurines based on the Cradle to Cradle® design principle in 2024. These are the world's first ever Cradle to Cradle® certified toy figurines. The company is owned by Partners Group and Schleich employees.
