Press release -
Schleich brings Disney wonder to its portfolio: New licensing agreement strengthens brand and collector segment
Enchanting stories, iconic characters, and one of the world's strongest entertainment brands: toy manufacturer Schleich is expanding its licensing portfolio with The Walt Disney Company, securing another top license alongside Harry Potter™. Starting in January 2027, detailed schleich® collectibles of popular Disney characters will be available for the first time. The series will start with twelve figurines, including Disney Simba, Stitch, and Rapunzel. They are lovingly designed and characterized by a keen sense of expression and personality, as well as the characteristic schleich® quality and authenticity. Twelve new figurines will be added every six months in 2027 and 2028. The Disney Collectibles are aimed at collectors, kidults, and fans of Disney’s timeless magical tales and characters and underscore the strategic expansion of Schleich's licensing business with internationally relevant brands.
With the licensing agreement with The Walt Disney Company, Schleich is further expanding its licensing portfolio, which already includes the successful Harry Potter™ and “The School of Magical Animals” brands. Marking the start of the European licensing agreement, twelve figurines inspired by Disney characters from some of the most famous titles are coming to stores – from Disney Frozen, The Lion King and Lilo & Stitch to Disney and Pixar Toy Story and Finding Nemo.
“Disney and Schleich share a passion for strong characters and emotional storytelling. Our new collectibles bring this enchantment to life – authentic, high-quality, and full of expression”, says Kristina von Troschke, Chief Marketing Officer at Schleich GmbH. “With the Disney license, we are strengthening our product range for kidults and strategically expanding a market segment that is growing rapidly.”
The blind box concept of the collectibles creates excitement, and collectors can look forward to the mystery chasing figurine in a gold special paint finish. All figurines impress with their authentic, expressive design inspired by the personality of some of the Disney fan favourite characters. The licensed figurines not only tell stories but also evoke wonderful memories for Disney fans.
Categories
About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich toys for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. As a global player, Schleich now generates more than 60% of its turnover outside of its core market Germany and sold around 40 million animal figurines worldwide in 2024. The company is owned by Partners Group and Schleich employees.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
