Press release -
Schleich GmbH Fact Sheet June 2025
- Founded in 1935 Schleich is today the leading international supplier of play figurines and one of the biggest German toy manufacturers.
- Schleich sells around 35 million figures in 60 countries, among them for example 2 million dinosaurs.
- Schleich has more than 40.000 points of sales all around the globe – both stationary and online.
- Schleich generates more than 60 % of its turnover outside the German home market and has a strong focus on international growth.
- France and the US are the most important international focus markets.
- Today, e-commerce accounts for more than 20 % of the business.
- Schleich operates directly in 15 countries with offices from Charlotte (USA) to Tokyo (Japan) and in many more through distributors.
- Schleich has around 350 employees all around the world.
- The company is headquartered in Munich since 2025.
- Schleich has over 750 figurines as well as playsets from nine product lines plus two licenses in its portfolio (Harry Potter™ and „Die Schule der magischen Tiere“).
- In 2023, ELDRADOR® CREATURES was the fastest-growing Schleich product line worldwide.
- A study by Schleich and the University of Koblenz in 2023 confirms that schleich® toys are well suited for free play: 75% of the children use the figurines frequently or very frequently during free play and 89% of the parents surveyed rated them as particularly good for fostering imagination.
- Schleich stands for long-lasting, high-quality toys and the figurines are made to be played with again and again. 91% of people have never thrown away a schleich® figurine*. This longevity significantly reduces the company's ecological footprint.
- The company's goal is to create sustainable toys for generations.
- Schleich's holistic sustainability strategy is based on the four pillars of toys, planet, children and people. Schleich has been honored with national and international awards for this strategy.
- Schleich has been painting its figurines with water-based colors since 2022. This is better for the environment and the people involved in production. In addition, since 2023, consumers in Germany have been able to return their schleich® figurines to Schleich so that they can be donated or recycled. Schleich is shortening delivery routes by increasingly producing where the toys are sold. In addition, Schleich is increasing the proportion of renewable electricity in the supply chain and commits itself and all partners to the highest standards of occupational safety and working conditions.
- The company received the ‘German Awards for Sustainability Projects 2023’ in the product recycling category. Schleich was a finalist in the ‘Toys and Leisure Articles’ category at the 2024 German Sustainability Award and in the ‘Products that Conserve Resources’ category in 2025. In Italy, Schleich received the ‘Gioco X Sempre’ Award 2023 for its sustainability strategy.
- Schleich produces its figurines and playsets in Europe, Asia and South America.
- Schleich has been owned by private equity since 2006. Since 2019 Schleich is owned by the Swiss investor Partners Group.
*Own online survey with 1453 participants in February 2023
