Press release —
Schleich GmbH Fact Sheet January 2026
- Founded in 1935 Schleich is today the leading international supplier of play figurines and one of the biggest German toy manufacturers.
- Schleich sells more than 35 million figurines in 60 countries.
- Schleich generates more than 60 % of its turnover outside the German home market and has a strong focus on international growth.
- France and the US are the most important international focus markets.
- Schleich operates directly in 13 countries with offices from Charlotte (USA) to Tokyo (Japan) and in many more through distributors.
- Schleich has around 340 employees all around the world.
- The company is headquartered in Munich since 2025.
- Schleich has over 750 figurines as well as playsets from nine product lines plus two licenses in its portfolio (Harry Potter™ and „Die Schule der magischen Tiere“).
- ELDRADOR® is the fastest-growing Schleich product line worldwide.
- With collectibles, licenses, and the new product lines schleich® mini MATES and Black Label, Schleich is specifically targeting the growing kidult segment.
- A study by Schleich and the University of Koblenz in 2023 confirms that schleich® toys are well suited for free play: 75% of the children use the figurines frequently or very frequently during free play and 89% of the parents surveyed rated them as particularly good for fostering imagination.
- Schleich stands for long-lasting, high-quality toys and the figurines are made to be played with again and again. 91% of people have never thrown away a schleich® figurine*.
- Schleich produces its figurines and playsets in Europe, Asia and South America.
- Schleich has been owned by private equity since 2006. Since 2019 Schleich is owned by the Swiss investor Partners Group.
*Own online survey with 1453 participants in February 2023
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About Schleich
Schleich is one of Germany’s leading toy manufacturers and one of the world’s most recognized brands for high-quality, detailed, and authentic figurines. Founded by Friedrich Schleich in 1935, the company has long stood for high quality and has inspired generations of children to engage in free play and imaginative storytelling. At the same time, Schleich figurines enjoy a strong reputation among collectors. Today, Schleich figurines and playsets are available in more than 60 countries, underscoring Schleich’s strong international market position. The suitability of Schleich figurines for creative, open-ended play is also scientifically proven: according to a study by the University of Koblenz, 89% of surveyed parents consider them particularly effective in fostering children’s imagination.
