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Press release -

Sparkling friends and magical adventures: the new play figurines from schleich® BAYALA®

Shimmering colours, starlight, and mythical creatures: BAYALA® fans can look forward to eleven new figures this year that are sure to bring magical moments to children's rooms. In March, the Hatching Baby Dinosaurs will provide plenty of collecting fun, and the eighth series of the popular Collectible Unicorns will be released in July. Whether Baby Peachick, Magical Bumblebee, or Unicorn Mare Seraphina – these enchanting figurines will whisk their little owners away into dreamlike stories.

Through fluffy clouds and past magnificent rainbows: three new enchanting creatures of the skies are on their way to BAYALA® in July. The Winged Cat Dragon has delicate dragon wings, large ears, and curved horns on its head. The glittering dust on its pink wings and legs is particularly beautiful. The Magical feathered Fox also looks elegant with its wings in delicate pink and refreshing mint. Its thick tail and white chest fur are covered in glitter. This beautiful mythical creature wears an adorable wreath of flowers on its forehead – simply enchanting. The cute Baby Crystal Dragon has beautiful pastel-colored glitter wings and performs amazing tricks in the air. Will it dare to do a loop next time?

Glitter dust and twinkling stars – the new unicorn families
The Galaxy Rainbow Unicorn Mare trots gracefully past the enchanted waterfall. Her violet coat glitters like the starry sky, and her nostrils are a delicate pink. She watches her Galaxy Rainbow Unicorn Foal play with a gentle gaze. It has a light violet coat and a lush mane and tail that shine as brightly as the stars. It playfully nudges its father, the Galaxy Rainbow Unicorn Stallion. His deep blue coat shimmers magically, and his flowing mane and tail are reminiscent of the northern lights. The Unicorn Mare Seraphina and the Unicorn Stallion Orchid also impress with their sparkling appearance. The purple colour scheme of the Unicorn Stallion Orchid was chosen by schleich® fans and fits perfectly into the world of BAYALA®.

Sweet mythical creatures
In July, three particularly cute residents will be moving into the magical world of BAYALA®. The Baby Peachick looks around curiously. With its pretty lime green and pink plumage, it does a beautiful cartwheel. The Magical Dinosaur is also an eye-catcher. Elegant flowers adorn its forehead and back, and it gives everyone a mischievous smile. The third member of the trio is the cuddly Magical Bumblebee. Its round body, thick head, and big eyes are just too adorable. It has translucent wings that sparkle in the sun and a beautiful pattern on its forehead. You can't help but love these three cute friends.

Play, collect, trade – two new collectible series
Did you hear something crack? In March, twelve lovely mini roommates will hatch from their eggs. With their big black eyes and round faces, the Hatching Baby Dinosaurs look cuddly and will provide plenty of surprises at Easter. To help you keep track of the dinosaur gang, there is a matching collector's poster. In July, the collecting fun continues with the Collectible Unicorns. Series 8 includes seven unicorns inspired by forest and meadow animals, including a special transparent unicorn.

With the new magical creatures from BAYALA®, children aged three and up can let their imaginations flow and immerse themselves in enchanting stories.

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About Schleich

Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich toys for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. As a global player, Schleich now generates more than 60% of its turnover outside of its core market Germany and sold around 40 million animal figurines worldwide in 2024. The company is owned by Partners Group and Schleich employees.

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