Akind is launching exclusive jewelry collection with net zero-carbon-footprint diamonds

Swedish brand Akind wanted to create something more meaningful in the ‘traditional’ jewelry industry that steered clear of non-lasting unethical materials and are exclusively using sustainable materials. The brand pride themselves on operating on the concept of ‘Material To Feel Good About’ - an ethos that has been pivotal for the brand in a crowded market. Akind is first out in the Nordics to launch a collection exclusively featuring zero-carbon-footprint diamonds and is already focusing on recycled gold and lab-grown diamonds on all their jewelry.

'Special Occasion' is the latest collection from Akind and will be launched today, 17th June 2020. The collection consists of sustainable diamond rings, designed for any occasion that is special to you.

This collection will lift you up, make you feel good and remind you of the special occasion you have chosen. It's a feeling, not only beautiful diamond rings.

”The reasons for wearing a diamond ring are endless, but still we limit ourselves to engagement and marriage. Sticking to an idea from 1938 from the then market-leading diamond producers DeBeers,” says Akind´s founder Anna Wallander. Akind is an inclusive, modern and transparent jewelry brand that wants to change the outdated reasons by being responsive. ”We adapt to consumers changing preferences and attitudes about social consciousness as well as corporate responsibility,” Anna continues.

When Akind created the collection Special Occasion, the team made a huge effort to further reduce their carbon footprint. To make this possible, Akind partnered with the San Francisco-based Diamond Foundry; the world's only certified carbon neutra producer of lab grown diamonds. Through its commitment to 100% renewable energy resources, their diamond growth process is Carbon Neutral® certified by the expert organisation Natural Capital Partners. Akind´s Special Occasion promises not only carbon neutral diamonds and lesser climate footprint, but also takes a strong ethical standpoint.

"Diamond Foundry is excited to have Akind bring our sustainably created diamonds to Scandinavia with the launch of Special Occasion." - Ye-Hui Goldenson, Director of PR and Communications at Diamond Foundry.

”The Special Occasion rings are designed to perfectly balance minimalism with expression. They attract your fullest attention and make a big deal of everything you wear. Special Occasion is not just a novel ring collection, its jewelry with a strong purpose and intention. And they fulfill our right to decide what that purpose is”, - Anna.