Press release -


We have chosen to expand our carpet collection with the TENCEL® fibre. We are striving to create carpets that are stylish and durable enough to be passed on for generations, only the finest materials and techniques are good enough. The carpets are woven, knotted or tufted by hand, by skilled craftsmen. We have been working with superior New Zealand wool as primary material for many years. This year we have chosen to introduce Tencel® Carpets to the ASPLUND Collection.

TENCEL® is a branded lyocell fibre of botanic origin, extracted from raw materials like eucalyptus. The TENCEL® fibre has many advantages in terms of sustainability Eco-friendly production, due to the closed loop system. The raw material wood stems from fast growing forest plantations without cultivating forestland suitable for agriculture. Also, water consumption is 10 - 20 times lower than with cotton (

“We believe that taking action and contribute to a more sustainable environment is important for each company. We have worked with high quality carpets for many years and are very excited to add this new material to the collection. In the future we aim to work more frequently with TENCEL® in our carpet collection” – Sandra Adrian Asplund

Fringe & Edge carpets by ASPLUND Studio for ASPLUND Collection 2018
Fringe and Edge are two beautiful hand knotted Tencel® carpets created by the in-house creative team at ASPLUND. The sustainable Tencel fibre gives the carpets a beautiful shine and has a scenic gradient shift from the carpet itself transitioning in to a raw edge jute cloth in Edge and to fine tassels in Fringe.

Wedge carpet by Marie-Louise Hellgren for ASPLUND Collection 2018
Wedge has a unique pattern inspired by wooden waste material turned in to a indigo coloured floor that Hellgren exhibited at TENT London 2017. Geometric patterns have been a recurring item throughout her design and the Wedge carpet is not an exception. However there is a subtle twist to the pattern, and if you look close you may find small spontaneous variations to the geometric pattern. Wedge carpet is hand tufted in the sustainable Tencel® fibre, available in two colours, Blue shades and Neutrals.

”Finding a natural flow of light was essential when creating the wedge carpet, the radiance from the Tencel fibre enhance that in an optimal way.” -Marie-Louise Hellgren

More info regarding ASPLUND news 2018 will be updated regularly here!

Related links


  • Architecture

ASPLUND - one of the most prominent Scandinavian design companies founded in 1990 by brothers Michael and Thomas Asplund. Starting as a gallery, they have transitioned into a one of a kind design institution. The company consists of ASPLUND Collection (furniture and carpets assigned the ASPLUND brand), The ASPLUND Store (a high-end design store, were you can find both pieces from ASPLUND Collection among with other prominent design brands), ASPLUND KÖK (kitchen assigned the ASPLUND brand), ASPLUND Studio and ASPLUND Contract, which offer customized interior solutions for all types of projects.


Sandra Adrian Asplund

Press contact Creative Director 08-6657368

Related content