ASUS Nordic Launches ASUS Open – No OS No Limits

Stockholm, Sweden, 2026-05-13 – ASUS Nordic today unveils ASUS Open, an innovative concept that gives users complete control over their computing experience. ASUS Open offers computers without a pre-installed operating system, providing a clean platform where users decide which software environment suits best.

"ASUS Open marks a fundamental shift and a fresh way in how we think of our PC experience," says Karl Isaksson, Country Manager Nordic. "The idea around this new platform [ASUS Open] sprang from a concept we [ASUS Nordic] started back in 2016 – ASUS PURE, the first bloat-free laptops. After launching ASUS PURE, we noticed a clear connection to a customer base who had high expertise in computers and was certain of the PC experience they wanted. We believe our customers deserve the option of complete freedom to define their digital experience. ASUS Open is designed for those who understand operating systems deeply and demand precise control, as well as those eager to explore new possibilities. These are the customers who have trusted us for many years when we pushed boundaries in new segments like Dual screen laptops, Zenbook, ROG laptops, motherboards, Eee PC and ROG Ally. ASUS Open is our commitment to them – a platform that respects their expertise and empowers their vision."

Total OS freedom. Choose and install your own operating system.

With ASUS Open, you are not locked into any pre-selected solution. Instead, you can install the system you prefer – whether it's Windows, Ubuntu, Debian, Fedora, or your own customized solution. This gives you complete control over performance, security, apps and updates, tailored to your specific needs and preferences.

Pure performance. Zero bloatware or preinstalled apps.

Computers under the ASUS Open concept are delivered completely clean, without bloatware or pre-installed trial programs that consume resources in the background. You build your installation from the ground up, exactly as optimized and efficient as you want it. The result is faster startup, better response, and maximum performance from the very first moment.

Premium hardware. Ready for your setup.

Every component is carefully selected to deliver high performance, long lifespan, and first-class user experience. From powerful processors, high-end graphics and fast storage solutions to high-resolution displays and thoughtful design – everything works together to create a stable and reliable foundation. No matter which operating system you choose, you get a platform built to perform.

Availability

ASUS Open products will be available at selected retailers in the Nordics, starting 28/5-2026.
Pre-order is available starting today 13/5-2026. Pre-order offer is available until 27/5-2026.


ASUS Open product list and pricing

Read more, find specific ASUS Open products and retailers via ASUS Open website

Erik from ASUS Nordic introduces ASUS Open