Blogginlägg -

Is biotech as hot as fashion?

Promoting our biosensors all over the world involve fun travelling performing LIVE demos, seminars, customer meetings or training. Coming back from one of our longer trips recently we discovered that the biotech field is just as hot as the fashion industry.

Sitting on the flight I was asked by my neighbour:

   - Business or pleasure in Paris?
#  Business, returning from a road trip, London, Milan and Paris.
 - Nice, are you in the fashion industry?
#  No, not at all. I am the biotech field!
  -  Biotech?

That’s right! While fashion icons travel the world to attend fashion shows by Prada, Gucci, Dior and Armani, scientists travel the world to follow the latest, most innovative technology and research. And while Gucci, Armani, Dior and Prada hire top models to show off their hot couture, scientists create their own molecular models for research. Fashion cures vanity while science cures cancer. Fashion is beautiful, while biotech is supposed to be dull but they seem to be equally hot in London, Milan and Paris!

 Ett blogginlägg av Gabriela Suhoschi, Marketing Manager, Attana AB

Relaterade länkar

Ämnen

  • Medicin

Kategorier

  • hot couture
  • paris
  • milan
  • london
  • biosensor
  • armani
  • gucci
  • prada
  • biotech
  • fashion
  • attana

Relaterat innehåll

  • Attana AB nominerad till Årets Pressrum 2011

    Vi är stolta att Attana AB har blivit nominerad till Årets Pressrum 2011 i kategorin "Hälsa, Sjukvård & Forskning" tillsammans med Apoteket och Midsona. 
    Vi var även nominerade 2010 och är glada över att vara nominerade  igen! 
    Årets pressrum är en tävling arrangerad för MyNewsdesk kunder som på bästa sätt har använd Mynewsdesk pressrummet för att kommunicera. Attana jobbar idag med ett

  • A film crew, cameras and biosensors!

    Recently a film crew visited the Attana office to prepare our participation on Terry Bradshaw’s “Today in America” show. Their research team had heard about our ground breaking cell based biosensor and asked us to participate on the show. The days before the filming were filled with intense preparation, and consequently on the day of shooting everything went smoothly.

Relaterade event