BizLab Launches “Retail Media as a Service” for Agencies – A Complete Platform to Power Retailers’ In-Store Retail Media Business
Retailers want in-store retail media networks, and agencies need to run more than production—selling, managing, optimizing and proving impact. BizLab now launches a new BizLab Flow for “Retail Media as a Service”: one platform for campaign planning, audience targeting in real time, publishing, administration and verified reporting—plus visitor analytics at store, regional and national level.