Pressmeddelande -
Invitation to press briefing: Bjelin celebrates nordic woods at the Stockholm Furniture & Light Fair 2020
The innovators behind Swedish flooring company Bjelin introduces new lines of products that brings us back to the natural nordic woods and aesthetics.
Bjelin have previously won major international recognition for its award-winning click technology for installing new flooring and a patented production process which makes wooden floors more durable by hardening the wood material under extreme pressure and temperature.
Interior architect studio Joyn has designed the stand as a celebration of wood and the forest and is called WITH WOOD - a tribute. The stand will showcase Nordic artists and their work in wood together with innovative new flooring products from Bjelin. Forager and herbalist Lisen Sundgren will serve food, drinks and inspiration from the nordic world of nature.
Press Briefing: Bjelin & Friends in a united celebration of wood!
WITH WOOD - a tribute by Joyn Studio
Date: Tuesday 4th of February 2020
Morning brief: 11.00-11.30
Afternoon brief: 15.00-15.30 (re-run of program from 11:00)
Stand: A25:28 (A-hall)
Bjelin serves forest scented and inspired drinks & snacks
OSA: jenny.oijermark@joi.se
- Bjelin introduces innovative eco-friendly flooring in new wooden materials.
- Lisen Sundgren, forager, herbalist, writer and speaker introduces us to the edible joys of the forest. How do you prepare herbs and plants that you can pick on your walk in the woods?
- Lisen will serve forest scented drinks and snacks flavored with the most common nordic wood.
- Meet Joyn Studio who apart from Bjelin has done work for Milan Design Week, Michelin Restaurant Franzén and other renowned projects.
- Artists and woodworkers Jennie Adén, Anne Anne Brandhø, Emma Dahlqvist, ELAKFORM and Antrei Hartikainen will showcase their work.
For more information or press image, please contact:
Jenny Öijermark, Press Contact, e-mail: jenny.oijermark@joi.se or mobile +46 70 734 08 04
Johan Larsson, Sales and Marketing Manager, Bjelin Sweden AB. e-mail: johan.larsson@bjelin.com or mobile +46 70 799 66 02
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About Bjelin
Bjelin is a part of a swedish family owned company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in the Croatian regions Bjelovar, Ogulin och Otok. The group has over 1000 employees and a turnaround of 1,3 billion SEK annually with sales in the entire european market. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s. After founding Bjelin, they went on to introduce the innovative click flooring in the 1990s, now the company’s leading product line. The group’s R&D is carried out by Välinge Innovation AB, www.bjelin.com
