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Bamse goes global – beloved Swedish comics character launches new educational adventure game in English
After its success in Sweden, the educational platform game Bamse’s Adventure: The Wand Mystery is now being released worldwide. Developed by the award-winning Swedish game studio Gro Play in collaboration with Story House Egmont, the game invites children aged 4–8 to join the world’s kindest and strongest bear on a colorful, learning-filled adventure.
Bamse is one of Scandinavia’s most beloved and well-known children’s characters. Known for being “the strongest and kindest bear in the world”, Bamse has entertained generations through comics, magazines, books, films, and television. Now, his adventurous world expands further into the digital space, globally.
"We are excited to share Bamse with children and families worldwide. The game has been warmly received in Sweden, and the global version gives a whole new audience the chance to experience Bamse’s warmth, humour, and values", says Gitte Nørgaard Grytli, Creative Development Director at Story House Egmont, which owns and manages the rights to the Bamse brand.
In Bamse’s Adventure: The Wand Mystery, players help Bamse and his friends solve the mystery of magic wands that have come to life and caused chaos in the village. Across 45 levels filled with moving platforms, puzzles, and enchanted challenges, children are encouraged to read, count, and think critically – all while playing and having fun.
A safe and joyful gaming experience for families
The game provides a safe, ad-free environment where learning and play go hand in hand. New levels and stories are planned for future updates, allowing the adventure to grow over time.
"Bringing Bamse to a global audience is something truly special for us. His universe carries values that are both timeless and universal – friendship, helpfulness, and kindness – and we believe they resonate with children everywhere. Our ambition with the Bamse’s Adventure game is to let kids around the world experience the same magic that generations of Swedish children have grown up with", says Kristian Lundquist, CEO of Gro Play.
Available now worldwide
Bamse’s Adventure: The Wand Mystery is available globally on App Store and Google Play:
Press images can be downloaded from Story House Egmont’s newsroom at Mynewsdesk.
About Bamse
Sixty years after his debut, Bamse remains one of Sweden’s most recognized and beloved brands. Bamse Magazine is the country’s largest comic publication, reaching more than 200,000 children every month.
According to a 2024 brand survey by Kantar Sifo, Bamse has the highest awareness of all brands among children aged 4–10 in Sweden – an impressive 92 percent recognition rate.
Created by Rune Andréasson in the 1960s, Bamse has always reflected strong humanistic and educational values. The stories combine exciting adventures with themes that inspire curiosity and learning – exploring subjects such as fake news, food waste, AI, democracy, and freedom of speech.
Learn more at www.bamse.se.
About Gro Play
Gro Play creates meaningful and entertaining digital experiences that inspire children and families to learn more about the world and sustainable living. By combining play and learning, Gro Play aims to build a healthier and more sustainable future.
Learn more at www.groplay.com.
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Story House Egmont is a leading international media house – behind strong media brands, e-commerce companies and digital agencies. We are publishers at heart and a part of the leading Nordic media group Egmont, that donates approx. 100 million DKK every year to support children and youth at risk.
We bring stories to life.
Read more at: www.storyhouseegmont.com om och www.egmont.com
