Press release - 26 May 2020 16:13

GINA TRICOT KICKS OFF SUMMER WITH A UNIQUE LIVE VIDEO SHOPPING EVENT

At last! Gina Tricot’s new agreement with live-video streaming provider Bambuser means that the fashion chain will start summer this Thursday with Live Video Shopping. The premiere will take place on 28 May at 20:00 CET.

The premiere edition will be broadcast together with two of Gina Tricot’s summer campaign profiles: star influencers Matilda Djerf from Sweden and Tina Maria Hansen from Denmark. With these personalities, the fashion retailer hopes to attract viewers from throughout the Nordic region. This event promises inspiration and expert styling tips for a fashion-filled summer as well as viewer access to exclusive offers. It is also an opportunity to see the influencers’ first shared broadcast. Viewers can ask their questions about Gina Tricot products, sizes, fit, and colours, and enter a contest on Instagram to win a Gina Tricot gift card valued at SEK 5,000 (or EUR 500). The winner will be announced during the live broadcast.

“We look forward to launching our first-ever Live Video Shopping. It offers significant potential to strengthen Gina Tricot’s PR with innovative and exciting events, and lets us improve our digital shopping experience even more. This is a happening that you don’t want to miss!” says Sanna Franklin, Head of PR & Communication for Gina Tricot.

“We’re proud and very happy to work with a strong international brand like Gina Tricot, and we look forward to collaborating with the company to develop the retail of the future. We’re also convinced that Gina Tricot’s customers will become big fans of Live Video Shopping,” says Maryam Ghahremani, CEO for Bambuser.

Gina Tricot Live has its premiere on 28 May at 20:00 CET together with Matilda Djerf and Tina Maria Hansen.

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