Press release —
Golden Concept Enters a New Category with Cases Made for WHOOP
The Swedish luxury accessories brand introduces the WHOOP Case – Sport Edition, designed for continuous 24/7 wear.
Malmö, Sweden, 6th August 2026 - Golden Concept expands into a new wearable category with the launch of the WHOOP Case – Sport Edition, a premium case and strap package created for users who wear their performance device around the clock.
Known for transforming everyday technology into objects of design, Golden Concept now brings its signature approach to WHOOP. The new Sport Edition combines a PVD-plated 316L stainless steel frame with two interchangeable fluoroelastomer sport straps, creating a more elevated expression for a device built to move through training, recovery, sleep, water, and daily life.
Each package includes one stainless steel frame and two interchangeable sport straps, selected as a complete color combination. This gives users two ways to wear the product while keeping the same premium frame underneath the device.
The straps are crafted from fluoroelastomer, chosen for its smooth, flexible feel and more advanced performance profile compared with standard silicone. The material is designed to resist sweat, water, heat, and frequent daily use while maintaining its shape and clean surface feel over time.
The frame is crafted from 316L stainless steel and finished with protective PVD plating, adding strength, corrosion resistance, and a more premium Golden Concept finish to the structure around the device.
“Since the beginning of Golden Concept, our focus has been to transform everyday technology into objects of design. We started with customized iPhones, continued by redefining the Apple Watch, and are now taking the next step with a new wearable category,” says Puia Shamsossadati, CEO and Designer at Golden Concept. “WHOOP is made to be worn around the clock, which makes durability, comfort, and longevity essential. With the WHOOP Case, we wanted to create a more premium expression for a device that plays an important role in the user’s daily routine – supporting performance and recovery while also reflecting personal style.”
The launch includes five different packages, offering ten strap colors in total. Each package will retail for €399.
The WHOOP Case – Sport Edition is now available at goldenconcept.com.
Disclaimer: Golden Concept is not affiliated with, endorsed by, or associated with WHOOP. WHOOP is a trademark of its respective owner. WHOOP device is not included.
Topics
Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Bangkok, Shanghai and Ho Chi Minh, with worldwide shipping from www.GoldenConcept.com.
