Press release -
Golden Concept Presents New Collection of Apple Watch Straps
We proudly present our new Apple Watch Straps with two new additions: the Racing Sport and the Classic Leather Strap. Our Evening Strap collection is also extended with two new striking colors. The collection will be available for purchase through Golden Concept’s flagship stores, online shop, and selected authorized retailers. The collection will be released on the 2nd of October.
After the tremendous success of our Royal Strap for the Apple Watch, we are excited to expand our collection with two new additions: the Racing Sport strap and the Classic Leather strap. The Evening Strap collection is also expanded with two new striking colors.

The new Racing Sport Strap is crafted with the same premium quality and materials as our Racing Sport Watch Case Strap, ensuring durability and elegance. Designed in Golden Concept’s signature colors, the Racing Sport Strap blends luxury with performance, making it a standout product in our collection. This style is for the customer who value both style and function in their Apple Watch accessories.
Racing Sport Strap: 179 USD
Beside the Racing Sport Strap, we are thrilled to expand our collection with the Classic Leather Strap collection. This strap is crafted with the same premium quality and attention to detail as the accompanying strap on our Royal Leather Watch Cases, using the finest leather and featuring our signature buckle for a refined finish. This collection is also designed in Golden Concept’s signature colors, ensuring a perfect blend of elegance and functionality. This makes it the perfect fit for those who appreciate timeless and classic style in their Apple Watch accessories.
Classic Leather Strap: 179 USD

Building on the success of our Evening Edition watch cases, we introduced the Silver Evening Strap. With the launch of the Apple Watch Series 10, the Evening Strap collection expanded to include two additional colors, perfectly complementing the latest Apple Watch.
Evening Edition Strap: 299 USD
Whether you choose the Racing Sport Edition, the classic Leather Strap, or the refined Evening Strap, each one offers the ideal combination of everyday functionality and modern sophistication, making it a perfect addition to your collection.
For more images and press inquiries please contact:
Maria Ringblom, Global Brand Communications Director
+46 (0) 72 178 12 03
About Golden Concept
Golden Concept is the premier brand of luxurious tech accessories where design and style take center stage. We transform everyday tech products into exclusive statement pieces. Founded by Puia Shamsossadati in 2014, we are now celebrating a decade in the market. Our product range includes mobile cases, accessories, and apparel with prices ranging from $1,000 to $250,000. We cater to the discerning tastes of luxury consumers and are favored by celebrities and high-net-worth individuals around the world. Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Tokyo, Taipei, Singapore, Bangkok, and Shanghai, with worldwide shipping from www.goldenconcept.com
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Golden Concept offering smart, beautiful and distinctive luxurious tech accessories where design, style and quality are paramount.
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Tokyo, Taipei, Singapore, Bangkok, and Shanghai, with worldwide shipping from www.GoldenConcept.com
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