IT'S TIME FOR ANOTHER CALL. A CALL ABOUT HOPE.

On UN World Creativity and Innovation Day April 21st, HEART 17, a Swedish initiative on a global level, is launched in collaboration with UNDP (United Nations Development Program). In connection with the launch, a program will be broadcast, Creativity is the key to change, where creativity and innovation are highlighted with a focus on young voices and young artists. The program is a collaboration between HEART 17, Stockholm Art Week, EY Doberman, and the Royal Opera. And as a tribute to the day, Crown Princess Viktoria gives the opening speech. The program will be broadcast on https://www.operanplay.se and on www.heart17.com on April 21 at 3 p.m.

HEART 17's aim is to accelerate the development of the 17 Global Goals by creating a platform for action and knowledge dissemination of the goals to raise and strengthen voices among young people, creators and businesses that contribute to a positive change.

Mankind is in a paradigm shift and we face great challenges. A gathering of strength is needed from everyone. From individuals, business, research, culture and political institutions. At the same time, a feeling of hopelessness and despair spreads. Mental illness is increasing. But there is hope. Commitment and new types of collaborations will be needed to achieve the Global Goals and to feel commitment and drive, hope is needed.

In other words, hope, creativity and innovation are important keys for our success. We create hope by acting and acting together. HEART 17 is now launching on the UN Day for Creativity and Innovation, in collaboration with UNDP, as a first step, a new platform to strengthen and disseminate initiatives and activities from so-called. change makers in the world.

“It is our strong belief that today creative capital is one of our most valuable assets. That is why the UN introduced World Creativity and Innovation Day, to encourage people to use creativity to solve issues related to achieving the Global Sustainability Goals, ”says Anna Ryott, initiator and founder of HEART 17

“It is art, music and culture that unite us, it is a strong force that inspires hope, promotes creativity and increases innovation. Culture is crucial for our society. It is the very basis of our DNA. Our reason to be. It is everything we see, hear, touch, taste and smell. It is a universal language. ” says Birgitta Svendén, CEO and Opera Director of the Royal Opera.

HEART 17 aims to support everyone who chooses to act and make it easy for everyone who wants to be involved and accelerate development in a positive direction. Today, the first step is taken on a long, creative journey until 2030.

To highlight the initiative and launch on 21 April, Opera Play will broadcast a co-production between HEART 17, EYDoberman, Stockholm Art Week and the Royal Opera. The program, Creativity is the key to change, praises artistry and artistry as a source of hope and inspiration. The content of the program and which artists participate can be found at the end of this post.

Stockholm Art Week will also be inaugurated on April 21 in partnership with HEART 17 and to celebrate the day. The inauguration takes place in connection with the program Creativity is the key to change where the Crown Princess gives an introductory speech. The theme for Art week is partly about focusing on Stockholm as an art destination but also the importance of art and culture in a development perspective where creativity is an important force.