REDKEN for Alexander Wang - NYFW AW14

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist and had the makeup team color in the model's part. The head shape, rather than the ponytail, was the prominent style at Alexander Wang's show. While there were unconventional elements at play, the overall style remained super cool and chic. "The inspiration for the hair this season actually came from a drawing Alexander Wang shared with me when he was designing the collection. I wanted the hair to look drawn on the models like Alex's illustration, so I used very straight lines to create the illusion that the hair was stuck on. I didn't want the hair to be too normal. I wanted to make something classic, a little different so certain elements were slightly off. "

-Guido, Redken Global Styling Director

Redken Products Used:

-control addict 28 extra high-hold hairspray

-shine flash 02 glistening mist  

Create the Look:

1. Apply pillow proof blowdry express primer to damp hair

2. Blow dry hair until completely dry and straight with a natural bristle brush

3. Divide hair into two sections (top and bottom), fastening the bottom and larger section into a low ponytail with an elastic

4. Create a deep and clean side part with the top section

5. Using a finishing brush, start to comb the front section forward to create side swept bangs

6. Secure swept bangs with a bobby pin and add the remaining lengths to low ponytail

7. Apply control addict 28 extra high-hold hairspray to top of head to smooth any remaining flyaways

8. Spray control addict 28 directly on side swept bangs until wet

9. Use a blow dryer and a comb to mold the side swept bangs

10. Remove bobby pins

11. Coat the hair with shine flash 02 glistening mist to increase shine

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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