REDKEN for Marc Jacobs - NYFW AW14

MARC JACOBS
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

This season, Redken Global Styling Director Guido created a very modern shaped bob, which seems new in a way for Marc Jacobs. In the past, Guido has done choppy, punk inspired styles for this show. The cut is quite blunt, but the style and finish stems from a high-end conception of hair that requires an immaculate finish. The use of wigs only added another level of perfection to this chic hairstyle. "The idea of tonality played heavily into the whole design aesthetic for Marc Jacobs. When Marc and I met to discuss the hairstyle, he presented a very clear conception of the color swatches and makeup shades that he had in mind. As a result, the tonality of the haircolor, the makeup and the clothing were all paired together to give a monochromatic hue from head to toe."

-Guido, Redken Global Styling Director

Redken Products Used:

-satinwear 02 prepping blow-dry lotion

-iron shape 11 finishing thermal spray

-control addict 28 extra high-hold hairspray

Create the Look:

1. Apply a super-strong gel to dry hair from root to ends and comb through until hair is completely saturated

2. Divide hair into two sections (top and bottom) in the back

3. Clip the bottom section down and out of the way

4. Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction. Repeat with each section, making sure it's very clean and neat-looking when finished

5. Blow dry hair until completely dry

6. Apply control addict 28 extra high-hold hairspray to smooth any flyaways

7. Place wig on head

8. Apply satinwear 02 prepping blow-dry lotion to damp hair

9. Blowdry hair with natural bristle brush for a smooth finish

10. Spray iron shape 11 finishing thermal spray on hair

11. Use a flat iron to straighten hair from root to ends

12. Comb hair back and place headband on head

13. Spray control addict 28 extra high-hold hairspray for a perfected finish

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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