AI as a tool in PR and communications

How do you decide when and how to use AI in your communications work? And how can you make the most of its potential while maintaining your own voice and your audience’s trust?

In this webinar, we’re joined by Petronella Barvaeus, a generative AI consultant and trainer at Maniola and a course instructor at Sveriges Kommunikatörer. She shares how to make informed choices about using AI, from identifying suitable tasks to creating content with a clear purpose while maintaining quality.

During the webinar, we’ll cover:

• Find the right use cases: Where can AI add value to your communications work, from brainstorming and audience insights to content creation?
• Choose tools and write effective prompts: How do you select the right tool for the task and write prompts that deliver more relevant results?
• Keep your own voice: How do you balance AI-generated content with your own so that your communications feel authentic and reflect your brand?
• Set standards for quality and transparency: What do you need to review yourself, and how should you approach labelling AI-generated content in external communications?

For PR, marketing and communications professionals who want to use AI more thoughtfully and effectively in their day-to-day work.

Sign up here

About the speaker:

Petronella Barvaeus is a course leader at Sveriges Kommunikatörer and has spent the past few years specialising in how AI can support and enhance communications work. She brings 20 years of experience in marketing and communications and runs the consultancy Maniola.