Spotify’s Jonathan Forster shares insights on global success with IAA Sweden this Thursday.
Event date 19 April 2012 17:30 – 19:30
Location TeliaSonera Head Office, Stureplan, Stockholm
Open is delighted to co-host an exciting IAA Sweden mingle-seminar on April 19 when Jonathan Forster, General Manager Europe and VP Ad Sales for Spotify, will share his unique insights into how Spotify has rocketed to global success in just four years.
Spotify has established an entirely new business model for the industry based on the live streaming of licensed music. With more than 15 million tracks available to 10 million registered users you have to ask: What is Spotify's secret?
How did they forge alliances with other key players such as Facebook? What's their word-of-mouth advertising strategy? How are they tweaking their business and marketing models with social media? What is attracting other social media players to team up with Spotify?
Join us and other international marketers this Thursday for what is certain to be a fascinating evening.
