Discussing marketing strategy with CAP Plc in Lagos, Nigeria

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Discussing marketing strategy with CAP Plc in Lagos, Nigeria

Thrilled to be supporting CAP Plc, Nigeria's largest paint company, with several products for their growing portfolio of interior and exterior paint brands. Pictured here: CAP General Manager Marketing (left) Gazie Decker-Iheanacho and his team with Open CEO and Chief Strategist Gunilla Lundström.
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  • By: David Gray
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David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact CEO & Partner CEO, Account Director and Managing Partner + 46 70 29 27 114

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Creating a new Africa inspired by colours with leading paint company

Creating a new Africa inspired by colours with leading paint company

How exciting to be asked by Nigeria’s leading paint company, Chemical and Allied Products Plc (CAP), to support them with a strategic branding project and fly to the capital, Lagos, for hands-on workshops. With a new management team in place, CAP is intent on streamlining and strengthening its brand portfolio in line with its vision of “creating a new Africa inspired by colours.”

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We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels.

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