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Habia Cables sends a sweet message to its customers

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Habia Cables sends a sweet message to its customers

Open is pleased to team up with Habia Cables to launch a communications campaign around its 75th Anniversary. The company sent out boxes of chewy candy cables that resemble its own custom cables for a range of demanding industrial applications. They could even create their own cables on a website and have them mailed to them.
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  • Habia Cables launches innovative sweets  campaign to mark its 75th Anniversary

    Open turns candy cables into a sweet global campaign for Habia Cable.

    To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!