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Regions: Västmanland

  • The shark tank – an apt metaphor for the dangers of unexpected licensing costs

    Targeting CFOs and CTOs with a digital campaign featuring sharks

    Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

  • Summer greetings from all of us at Open

    Summer greetings from all of us at Open

    Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.

  • Ten tips for choosing an English-language copywriter

    Ten tips for choosing an English-language copywriter

    If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.

  • Content Marketing: the emperor’s new clothes?

    Content Marketing: the emperor’s new clothes?

    Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.

  • Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

    Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

    Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.

  • Open Communications welcomes Thomas "Totte" Kindberg as Senior Graphic Designer

    Open Communications welcomes Thomas "Totte" Kindberg as Senior Graphic Designer

    With 15 years as an award-winning designer under his belt, Totte brings a sharp graphic touch to his work at Open. Previously, he worked at Gyro, a global ideas shop, and an agency called “Det”. Over the years, Totte has worked on a mix of both international and local clients, including SAAB, Toyota, Peugeot, Metso, Adobe, Logica, Landslagets fotbollskola, Scandinavian Masters and more.

  • Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

    Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

    To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.