As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.