Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Open Communications, the independent brand communications agency, is adding two senior team members and one intern to its team in Stockholm to support growing client needs. The agency says it recently started working with Austrian-based Andritz Separation and several product areas within Sandvik, necessitating an expansion of its strategic and creative resources.
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.