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Categories: open account director henrik sund

  • PROFFS Hairstyling strives to make the best quality products for the best possible price.

    Swedish PROFFS hairstyling brand teams up with Open

    Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.

  • Introducing JALAS Zenit EVO - a new collection of safety shoes from Ejendals

    Hello workers! A new generation of safety shoes is here.

    They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.