PROFFS Hairstyling strives to make the best quality products for the best possible price.

News - 19 October 2018 13:09

Swedish PROFFS hairstyling brand teams up with Open

It is often said that IKEA democratized the world of furniture and home accessories, making modern design affordable to the mass market. In a similar vein, PROFFS Styling of Sweden wants to make first-class styling products available to everyone – and cost should not be a factor. They are also strongly committed to making environmentally friendly products derived from organic ingredients.

“We’re delighted that PROFFS Styling has elected to go with us following an agency evaluation process,” says Open Account Manager Henrik Sund. “It feels extra special to be working with the founders of an ambitious Swedish entrepreneurial company that has, quite literally, built their business from the ground up.”

Available at leading retailers
Founded in the 1980s, PROFFS was always strived to provide the best quality products for the best possible price. Today, the company’s products can be found at a host of leading Swedish retailers, such as H&M, Åhlens and others.

Laying a foundation for growth
The company has ambitious growth targets both domestically and internationally. To this end, Open is working with senior management to sharpen their branding platform, develop a communications concept, digital tools, select media and map out the best path for growth.

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Contacts

David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

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When Bluewater founder Bengt Rittri gave us a call, he was on fire. He talked passionately about getting rid of plastics in the oceans, bringing the world clean water, improving human health and restoring the planet. But how? By harnessing the power of human ingenuity to solve some critical challenges. It was an exciting vision and we were immediately hooked.

Introducing JALAS Zenit EVO - a new collection of safety shoes from Ejendals

18 October 2018 10:07

Hello workers! A new generation of safety shoes is here.

They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.

28 December 2018 16:14

Happy Holidays from Open Communications

As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.