Swedish PROFFS hairstyling brand teams up with Open

It is often said that IKEA democratized the world of furniture and home accessories, making modern design affordable to the mass market. In a similar vein, PROFFS Styling of Sweden wants to make first-class styling products available to everyone – and cost should not be a factor. They are also strongly committed to making environmentally friendly products derived from organic ingredients.

“We’re delighted that PROFFS Styling has elected to go with us following an agency evaluation process,” says Open Account Manager Henrik Sund. “It feels extra special to be working with the founders of an ambitious Swedish entrepreneurial company that has, quite literally, built their business from the ground up.”

Available at leading retailers
Founded in the 1980s, PROFFS was always strived to provide the best quality products for the best possible price. Today, the company’s products can be found at a host of leading Swedish retailers, such as H&M, Åhlens and others.

Laying a foundation for growth
The company has ambitious growth targets both domestically and internationally. To this end, Open is working with senior management to sharpen their branding platform, develop a communications concept, digital tools, select media and map out the best path for growth.