Royal Djurgården recognized for good practice for destinations worldwide

- goal to inspire sustainable leadership in the tourism industry

In September, the Royal Djurgården Society entered the international list Green Destinations Top 100 Sustainability Stories with a contribution that describes the joint sustainability work being done. Now it is clear that the well-known tourism destination of Royal Djurgården, right in the center of Swedens vibrant capital Stockholm, is competing among the foremost to inspire others all over the world. At its core is a story of 6 years of work with challenges, solutions, and the strength of 60 attractions working together for a wise and long-term sustainable development of the destination.

Green Destinations Top 100 Sustainability Stories is an annual competition that collects and celebrates sustainable tourism initiatives and best practices from destinations worldwide, with the aim of inspiring sustainable leadership in the tourism industry. The competition started in 2014 by highlighting 100 sustainable destinations as good examples and inspiring other destinations as well as visitors.

In order to participate in the competition, the destination must report basic sustainability measures according to Green Destination's criteria. Kungliga Djurgården has successfully met this requirement with the work that earlier this year led to receiving the Green Destinations Platinum Award. In August 2022, the destination submitted an entry that describes Djurgården's long-term and strategic way of working and how to go from words to action in order to reach jointly adopted sustainability goals together. At the Green Destinations 2022 Future of Tourism Summit in Athens in September, it was announced that the Royal Djurgården's story made it onto the Top 100 Destination Sustainability Stories 2022 list. Now it has now been nominated to be one of the best of the top 100.

- We are honored to be nominated as top of the top inspiring stories. We focus on sharing knowledge and action in our sustainability work. If the story of how we work together can inspire other destinations we would be proud, says Camilla Zedendahl, CEO, the Royal Djurgårdens Society.

The selection process is based on the innovative character of the stories and the effectiveness of the efforts, as well as how the story can serve as an inspiring example for sustainable tourism and good practice for destinations worldwide. Six stories in each category are then nominated for the Green Destinations Story Award. Royal Djurgården's story has been nominated as one of the best in the Business and marketing category. A jury of international experts will review and rank the nominated stories and selects three finalists in each category who will receive their awards at the ITB International Tourism Fair in Berlin on March 7, 2023.