Sambla Group appoints new Chief Marketing Officer – welcomes Petra Blixt
Sambla Group strengthens its executive leadership team with the appointment of Petra Blixt as Chief Marketing Officer(CMO). Petra brings extensive experience from both fast-scaling tech companies and larger organizations, including LeoVegas and Svenska Spel. At Sambla Group, she will take overall responsibility for brand strategy, customer growth, and marketing across the Group’s Nordic portfolio.