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Utvalda nyheter

  • 6 different story books with Super Charlie

    Super Charlie flies by Burger King

    Toy Promotion is introducing the new movie star - Super Charlie, with 6 different story books, available in Burger King restaurants in Sweden, Denmark and Norway. Each local campaign is launched at the time for the Super Charlie movie release. The books about Super Charlie is written by Camilla Läckberg and offers the your readers exiting adventures. Not all super heroes wear a cape - some wear d

  • A brand new 6-book collection with My Little Pony and Transformers in the same book

    My Little Pony and Transformers in the same book – now available for all children visiting Burger King across Sweden, Norway and Denmark.



    Toy Promotion is launching a special limited-edition and exclusive book campaign featuring MY LITTLE PONY and TRANSFORMERS. This 6-book collection is now available in Burger King restaurants across Sweden, Norway, and Denmark. Each book features two opposite-side/upside-down style front covers where fans can flip over from one to another to experience 12 pages of MY LITTLE PONY and 12 page

  • Toy Promotion has successfully produced and delivered four activity books and four storybooks featuring Musse & Helium for Burger King Scandinavia’s King JR Meal campaign.

    Musse & Helium return to Burger King with 100% Plastic-Free Books!

    Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
    The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1-1

  • Burger King France’s King JR Meal campaign now features six unique PJ Masks storybooks, produced and delivered by Toy Promotion.

    PJ Masks Heroes Take Over Burger King France!

    This summer, the PJ Masks heroes are swooping into over 500 Burger King restaurants in France. These popular heroes arrive in eco-friendly storybooks that are 100 % plastic-free, offering both entertainment and sustainability. Plus, they haven’t traveled far. All storybooks are locally produced in Europe.
    A plastic toy hurts the planet and is fun for a moment, but a story lives on and is made f

  • Toy Promotion has successfully produced and delivered four activity books and four storybooks featuring Musse & Helium for Burger King Scandinavia’s King JR Meal campaign.

    Musse & Helium return to Burger King with 100% Plastic-Free Books!

    Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
    The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1

  • Toy Promotion has developed three unique Search & Find books under the PLAYMOBIL license for Burger King France for their King JR Meal campaign.

    Probably the best PLAYMOBIL Search & Find books in the world, now available in all Burger King restaurants in France!


    Starting now, families with children visiting Burger King restaurants in France will meet the new King JR campaign with PLAYMOBIL.
    This campaign marks the first time ever that Burger King France uses hardcover books. To make this campaign become a reality. Toy Promotion was entrusted with developing three uniquely designed PLAYMOBIL-themed books in Search & Find format. The task was pr

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