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Musse & Helium return to Burger King with 100% Plastic-Free Books!
Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1-10 in Scandinavian countries. Now these adventurous heroes are back at Burger King Scandinavia with free books.
The King JR Meal, with its free book, is an immensely important concept with many winners, bringing joy to young readers and peace of mind to hungry parents. The King JR Meal offers valuable brand-building and enhanced awareness for publishers, and ignites the excitement of children to visit Burger King.
Of course, all books are 100 % plastic-free. A fun and planet-friendly alternative to plastic toys!
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Toy Promotion har sedan 2003 utvecklat produkter och koncept med högt upplevt värde både för barnen och deras föräldrar. Vi arbetar med produktutveckling, grafisk design och inte minst leksakers säkerhet.
