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  • Carl Norberg - grundare av Turnpike, med missionen att ta bort onödig, irriterande och kostsam friktion i butik.

    Ta bort Friktionen i Butiken - i Realtid.

    Friktion är butikens osynliga fiende. Den är lömsk. Den skriker inte – den piper. Ett tyst larm. Ett blinkande felmeddelande. En suck. En övergiven varukorg. Få saker saktar ner en butik lika mycket som friktion. Varje gång ett moment skaver eller får flödet att stanna till, sker 3 saker: Personalen stressas. Kunden irriteras. Intäkten riskeras. Turnpike finns till för att ta bort friktionen.

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