The Frictionfighter Manifesto - The Vision and Execution of Turnpike By Patrik Lundström, CEO
Turnpike Whitepaper. Stockholm. 10 November 2025.
Retail is full of friction - the invisible force that steals time, drains energy, and frustrates customers. Turnpike was born to remove that friction and return flow to everyday work.
This is our story, our vision, and our proof that Human Tech is the future.
Chapters;
1) The War on Friction
2) The Information Gap
3) The Frictio