From Friction to Flow in Hospitality.
Why The Battle is Won at the Frontline.
Turnpike WhitepaperStockholm, 2026By Thomas Berglund, Head of Hospitality at Turnpike Group
INTRODUCTION - HOSPITALITY IS NOT A PROCESS
Hospitality is not a process.It is not a checklist.It is not a system.
Hospitality is a feeling.
It is how a guest feels when they arrive tired.How they feel when something goes wrong.How they feel when someon