Building Brands: B2B and B2C are dead. It’s about P2P.

Branding Seminar: Program: Thursday October 31st, 17.00 – 19.30. Swedish Chamber of Commerce, De Ruyterkade 5, Amsterdam, Netherlands. 

Participation fee €15 per person. 

In the 21st century connecting to people has never been more important. Brand strategist Julian Stubbs from UP THERE, EVERYWHERE will lead you through how the marketing world is being stood on its head and that thinking in just B2B or B2C perspectives is dead. This shift is creating major changes in the way companies and organisations need to connect with people more than ever. In his seminar Stubbs will include references from his new book ‘E-Ployment: Living & Working in the 21st Century’. 

Don’t miss this inspirational evening whether you are a multinational or working independently.

About Julian Stubbs.

Julian Stubbs is a brand strategist, writer and presenter who has worked with developing brand strategies and identities for a wide range of organisations and places. From Technicolor, the Hollywood movie company to the Nobel Peace Prize Concert, to the city of Stockholm, in Sweden. 

His first business book, titled ‘Wish You Were Here’, explores the branding of places and destinations as well as his work for the city of Stockholm, where Julian created the brand positioning and tag line ‘Stockholm, The Capital of Scandinavia’. Today Julian is working with a number of place branding projects at city and municipality level and lecturing on the subject of Place Branding. He has most recently been involved with the municipality of Sigtuna, Sweden, the city of Amsterdam, the city of Liverpool and has just been invited to work on the branding and positioning of the city of Oslo, candidate city for the winter 2022 Olympic games. 

Stubbs is founder and CEO of UP THERE, EVERYWHERE  the global cloud based consultancy group which today has over 130 people based in 19 cities around the world. 

He travels around 120 days a year from his home just outside of Stockholm, Sweden. He is married with two boys and in his free time his passion is watching Liverpool FC, reading history and trying to finish writing his novel. 

 View Julian Stubbs speech at I amsterdam partner marketing day 2013: 

http://www.youtube.com/watch?v=r5CViwNAZY4