Press release -
The Place Branding Podcast: Stockholm episode
WISH YOU WERE HERE – The Place Branding Podcast takes you to some of the world’s top destinations to talk to people who live and breath place branding.
Each 35 minute podcast includes guests ranging from Milton Glaser, the creator of the iconic (and often replicated “I heart NY” logo) to city managers trying to get their places on the map and companies such as Spotify, to discuss why they choose their headquarter cities. We’ll discuss issues such as whether or not a place can own its reputation, and how can you brand a city? Join us on this cultural and insightful journey.
Episode 1: Stockholm
Stockholm brands itself as the Capital of Scandinavia — so what do the Danes think about that? We cover all these questions and more in this our first podcast episode. We feature interviews with Olle Zetterberg, CEO of Stockholm Business Region, as well as Jonathan Forster, VP of Spotify Europe, to discuss place branding and what makes Stockholm tick.
Podcast Episode 1: Stockholm
http://blog.upthereeverywhere.com/blog/introducing-the-wish-you-were-here-podcast
Related links
Topics
- Environment, Energy
Categories
- julian stubbs
- graphic identity
- up there everywhere
- branding stockholm
- marknadsföring kommunikation
- destination branding
- marknadsföring
- advertising
- design
- identity management
- place branding
- city branding
- reklam
- social media
- branding
UP THERE, EVERYWHERE is the world’s first global cloud based agency. Launched in Stockholm just three years ago, we now have over 160 people world-wide in 21 locations. We provide integrated brand, design, creative, social media and digital services that are delivered via the cloud globally for clients with sophisticated ideas, products, services or organisations.
