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Did you know Volvo had a rearview camera in 1972?
Meet the VESC (Volvo Experimental Safety Car) a groundbreaking concept car from 1972 that was ahead of its time. This orange pioneer wasn't just a vision; it was a blueprint for modern safety, packed with technologies we now take for granted:

Rearview Camera
Airbags
Anti-lock brakes (ABS)
Bumpers designed to protect in frontal crashes at 80 km/h

Which of these features surprises you the most for a car from 1972? Let us know!

#worldofvolvo #volvovesc

Did you know Volvo had a rearview camera in 1972? Meet the VESC (Volvo Experimental Safety Car) a groundbreaking concept car from 1972 that was ahead of its time. This orange pioneer wasn't just a vision; it was a blueprint for modern safety, packed with technologies we now take for granted: Rearview Camera Airbags Anti-lock brakes (ABS) Bumpers designed to protect in frontal crashes at 80 km/h Which of these features surprises you the most for a car from 1972? Let us know! #worldofvolvo #volvovesc

We are very proud and happy to have been awarded Sveriges Arkitekter Västra Götalands Architecture Prize, which is presented every second year.

The jury's motivation states:
"The building forms a shining lantern on Gothenburg's horizon – a new landmark for the city and for Western Sweden. Here, the everyday and the visionary meet in an architecture drawing on the power of trees and timber. A tectonic sculpture where nature, man, and machine meet."

The award was presented at a ceremony at the Röhsska Museum on October 2.

A big thank you to @sveriges_arkitekter_vg and the jury for this honor! The project is in collaboration with @volvogroup, @volvocars, @henninglarsenarchitects, @brabyggab

#worldofvolvo #henninglarsen #volvocars #volvogroup

We are very proud and happy to have been awarded Sveriges Arkitekter Västra Götalands Architecture Prize, which is presented every second year. The jury's motivation states: "The building forms a shining lantern on Gothenburg's horizon – a new landmark for the city and for Western Sweden. Here, the everyday and the visionary meet in an architecture drawing on the power of trees and timber. A tectonic sculpture where nature, man, and machine meet." The award was presented at a ceremony at the Röhsska Museum on October 2. A big thank you to @sveriges_arkitekter_vg and the jury for this honor! The project is in collaboration with @volvogroup, @volvocars, @henninglarsenarchitects, @brabyggab #worldofvolvo #henninglarsen #volvocars #volvogroup

World of Volvo is built on the unique concept of Allemansrätten, the freedom to roam. This is a right that gives every person in Sweden the freedom to roam on public and private land, as long as you "do not disturb and do not destroy." The architecture of World of Volvo embodies this idea, with a constant connection between the outside and the inside. Through its massive glass facades and the use of natural materials, the building opens up to the surrounding nature and beautifully integrates the landscape into the experience. 

#WorldofVolvo #HenningLarsen #SustainableDesign #Gothenburg #visitgothenburg

World of Volvo is built on the unique concept of Allemansrätten, the freedom to roam. This is a right that gives every person in Sweden the freedom to roam on public and private land, as long as you "do not disturb and do not destroy." The architecture of World of Volvo embodies this idea, with a constant connection between the outside and the inside. Through its massive glass facades and the use of natural materials, the building opens up to the surrounding nature and beautifully integrates the landscape into the experience. #WorldofVolvo #HenningLarsen #SustainableDesign #Gothenburg #visitgothenburg

Step into a world of incredible detail at the Volvo Scale Models exhibition. It's a unique collection of models from the private collection of enthusiast Bert-Jan Nijhuis, and it’s a must-see for all vehicle lovers!

What makes this exhibit so special? Many of the mini cars and trucks you'll find here, especially the iconic motorsport models, are also on display in their full 1:1 scale in our main exhibition.

It’s a fantastic way to see the history and design of Volvo up close. Tag a friend who would love this!

#worldofvolvo #volvomodelcars @volvomodelcars

Step into a world of incredible detail at the Volvo Scale Models exhibition. It's a unique collection of models from the private collection of enthusiast Bert-Jan Nijhuis, and it’s a must-see for all vehicle lovers! What makes this exhibit so special? Many of the mini cars and trucks you'll find here, especially the iconic motorsport models, are also on display in their full 1:1 scale in our main exhibition. It’s a fantastic way to see the history and design of Volvo up close. Tag a friend who would love this! #worldofvolvo #volvomodelcars @volvomodelcars

We embrace the Gothenburg autumn by turning our Thursday evenings into Jazz evenings. 🎵
Welcome to enjoy our exhibition and later, a dinner prepared by the chefs at Ceno Brasserie. The music is performed under the direction of bandleader David Levinsson, who, together with vocalist Jennifer Götvall and saxophonist Magnus Sjölander, offer a musical experience featuring Swedish jazz, timeless standards, and more contemporary elements.

Next time: Tomorrow, 25 September

#worldofvolvo #gothenburg @cenogbg #cenobrasserie #visitgothenburg #livemusic

We embrace the Gothenburg autumn by turning our Thursday evenings into Jazz evenings. 🎵 Welcome to enjoy our exhibition and later, a dinner prepared by the chefs at Ceno Brasserie. The music is performed under the direction of bandleader David Levinsson, who, together with vocalist Jennifer Götvall and saxophonist Magnus Sjölander, offer a musical experience featuring Swedish jazz, timeless standards, and more contemporary elements. Next time: Tomorrow, 25 September #worldofvolvo #gothenburg @cenogbg #cenobrasserie #visitgothenburg #livemusic

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