News -
HSNG Automates Product Registration for E-commerce with an AI Assistant from Zimply
By implementing an AI assistant for product registration, HSNG has successfully automated the publishing of products to its e-commerce sites. This reduces manual work, ensures data quality, and accelerates time-to-market.
Solution at a Glance
Together with Zimply, an AI assistant has been developed to automate the product registration process. The assistant retrieves a list of new items and registers them to its e-commerce sites with complete product details, making them ready for sale across all Nordic websites.
Challenge - Time-consuming manual registration and risk of errors
Higher customer expectations across different Nordic markets presented HSNG with a clear challenge: product information needed to be prioritized and translated on a larger scale, yet product registration remained manual and time-consuming. Transferring and adapting product data for the web shops became an administrative bottleneck that risked delaying product launches and increasing the risk of errors.
Solution - An AI assistant for assortment publishing
Together with Zimply’s AI assistant, HSNG has automated the entire product registration workflow. The AI assistant picks a defined list of items (SKUs) for online sales. It then ensures these are uploaded correctly to its e-commerce sites - complete with all necessary product details - and publishes them across all their Nordic sites.
Results - Faster time-to-market and freed-up time for procurement
The implementation of the AI assistant has drastically reduced manual administration for the procurement department. New products can now be published across all Nordic markets at a much faster pace. This has freed up valuable time for the operational procurement team, who can focus on strategic tasks rather than repetitive data entry.
“The collaboration with Zimply has been very valuable, and the solution has definitely simplified our daily work. All product data is registered automatically and correctly, and seamlessly distributed to all markets. This gives us reliability and allows us to focus our energy on other prioritized areas.” — Sara Milding, Operational Procurement Manager at HSNG.
“Our collaboration with HSNG clearly demonstrates the impact AI-driven automation can have on repetitive processes and on shortening time-to-market. By automating the registration workflow, a lot of valuable time has been freed up, allowing the HSNG team to focus on business rather than administration.” — Malin Blomberg, CEO at Zimply.
