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  • What brands can learn from British politicians

    What brands can learn from British politicians

    There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent

  • Hong Bao Media (HBM) on MyNewsDesk

    Hong Bao Media (HBM) on MyNewsDesk

    The Hong Bao Media website now has a news section to keep you informed and up-to-date with our services, events, news and views. We have tied up with MyNewsDesk to share all company related news with our clients, followers and contemporaries.
    Follow us on MyNewsDesk for the latest from the world of media training, video content marketing, internal communications, investor communications and in

  • Hong Bao Media is now a SACEOS Member!

    Hong Bao Media is now a SACEOS Member!

    Hong Bao Media (HBM) is pleased to announce its membership with The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).

  • Troubleshooting your Content Marketing initiatives

    Troubleshooting your Content Marketing initiatives

    So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?

  • The death of online marketing as we know it

    The death of online marketing as we know it

    The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

  • Producing content marketing programs for mobile

    Producing content marketing programs for mobile

    So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

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