Catch It, Bin It, Wash It!

Kleenex® is helping school children in Australia learn about coughs, colds and flu, and the spread of germs through

Sneezesafe®, an interactive respiratory hygiene educational program for teachers of children in the early years of education.  

Sneezesafe is designed to help kids learn basic respiratory hygiene in the classroom and at home. Developed for Australian schools, the program supports the Early Years learning and development frameworks for health and wellbeing across Australian states.  

Sneezesafe is consistent with the Federal Government’s guidelines relating to the control of viruses like flu and the common cold and all content has been developed to accord with current state specific curriculum. The program aims to reach over 4500 classrooms, and more than 135,000 students across the sneezing season during winter in Australia.

Mariam Nouel, Senior Brand Manager – Kleenex Facial at Kimberly-Clark Australia, explains: “This year the program will be taking one step forward by encouraging kids to change their behaviour at home. We have two new fantastic competitions that teachers can access, and that will really help drive the simple 1-2-3 campaign message, Catch It, Bin It, Wash It – a technique designed for children to use to control the spread of germs and practice correct tissue use.”

The program provides teachers with helpful classroom resources including engaging lesson plans, interactive games and activities, certificates and sticker sheets for the children to receive at the end of the program. Teaching children how to ‘Catch It, Bin It, Wash It’ in the classroom and at home in an engaging and educational manner means that together students, teachers and parents can enjoy a Sneezesafe environment.

To learn more about the initiative, please visit:https://www.sneezesafe.com.au/