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A touch of royal lux with the new Kleenex Luxury Collection

Kleenex Australia has launched the new “Throne Room” TVC commercial program, in support of the Kleenex Luxury Tissue product line.

Focused on delivering the simple message “we can have a little bit of luxury where it matters most”, the fully integrated marketing campaign features TV advertising, online display ads, online videos and in-store sampling activities.

The new television commercials place the Aloe Vera and Clean Sensation Toilet Tissue in a beautiful and luxurious bathroom setting, highlighting the brand’s luxury position.

Click on the images below to watch the new TVCs:

The Aloe Vera Luxury product is enriched with the unique benefit of Aloe Vera, providing a soft and gentle touch with every use. The Clean Sensation product is a luxuriously soft, thick and absorbent toilet paper, designed with ripple technology for the ultimate clean.

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How Lay Ling

Press contact Communications, Asia Pacific

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