Earth Hour: Social Responsibility Goes Mobile

Smartphones will soon overtake standard mobiles and mobile apps are booming all over the world. Anders Fardigh, Creative Director at Monterosa says:  ”Charity organizations are jumping on the App wagon to further their cause, drive engagement and increase donations. For the socially conscious company, apps are the perfect venue to connect with consumers and inspire them to act in socially responsible ways.”

Saving the Planet

Earth Hour is the world´s largest save-the-planet campaign and reaches out to every corner of the world by calling on individuals, businesses, communities and governments to commit to switching off their lights for one hour.

In honor of Earth Hour, Monterosa has created the Pro Bono WWF Application together with Proximity/BBDO. Says Fardigh, ”You can show your support for Earth Hour 2011 by downloading the WWF CandleHour App. Illuminate the App and turn your iPhone into a virtual candle. One touch on the wick will drive away darkness and use less energy than a real candle.”

Says Fardigh, ”The opportunities for charities and socially conscious companies are huge, and it´s fun and challenging to help find new ways to reach out and engage people. Not only are these great causes, but these projects also normally require a higher level of creativity from the agency side, since funds are so limited. It feels extremely meaningful to create spontaneous, personal engagement worldwide and inspire people to care and share in a way we couldn´t before.”

If you want to know more about how your company can integrate good causes into your existing applications or find new ways to engage your market in continuous, socially responsible ways, contact Monterosa.