Skip to content

News archive

Image source: llaollao Malaysia & II.Ia.Io Malaysia

Rip-off or not: Malaysians identify a copycat brand of Spanish frozen dessert brand ‘llaollao’ on the first day of its launch

A newly open dessert store in Malaysia is being blamed for copying the whole concept of a frozen store franchise that operates in the country.
II.Ia.Io, a Malaysian small business that specialises in frozen yogurt, recently opened its first outlet to compete with llaollao, a Spanish frozen yoghurt desert chain that operates in the nation.
As soon as the new store opened its doors to customer

Image from Spanx Facebook page

Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.

Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
Blakely couldn’t have grown her business without tre

Screen shot of Darjeeling Himalayan Railway website

India steps up IP protection for Darjeeling Himalayan Railway's century-old logos

Being named a UNESCO World Heritage Site can help to catalyse tourist interest, and thus generate value for a country’s economy. As these sites are regularly reviewed to assess whether their conservation status qualifies them for a continued place on this list, it also incentivises governments to prioritise the protection of their countries’ historical architecture and infrastructure. If one views

Screen shot of the official Tarantino NFTs website

Tarantino’s controversial Pulp Fiction NFTs offer a glimpse of entertainment’s future

When it was released in 1994, Pulp Fiction was lauded for its innovative breaking of the chronological order, its distinctive dialogue, and for break-out performances from Uma Thurman, Samuel L. Jackson, and John Travolta. It was one of the movies that propelled the 1990s wave of indie cinema, and its writer-director Quentin Tarantino became one of Hollywood’s most celebrated auteurs.
And it l

Show more

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

PitchMark